Challenge: USPS must remain an active thought leader and advisor to logistics teams about modernizing their supply chains. The escalating challenge of online returns is a pivotal opportunity to guide these teams toward modern processes, but the information must be optimized for punchy delivery to an unsure and conservative audience.
Solution: Drive home the most critical insights about managing online returns through highly distilled, attention-drawing, animated infographics. I concepted and designed this experience, focusing on making this daunting technical content feel welcoming, simple, and clear.
