CHALLENGE USPS believes that supply chain managers who don’t start preparing for blockchain now will be left behind. Blockchain inherently involves cooperation; those who don’t keep up will not be able to participate in networks built by their partners and competitors.
SOLUTION Deliver an immersive digital experience to bring to life the prospect and particulars of blockchain, in a visual language which will welcome and interest logistics managers. Present data graphics to insert the audience into the flow of blockchain through their own supply chain, and lead them to a personal evaluation of how the technology may interact with their business.
View the full experience here.
🏆 Effie Award finalist
