This Italian bakery located in the Finger Lakes needed a complete branding overhaul. It had not been updated since 2005 and was in need of modern design to help attract new customers.
I stuck to Felix Roma's roots with an Italian-inspired look, while incorporating an updated perspective. The logo can be understood as a few different images: a modern nod to a Roman Ionic column, a stalk of wheat, and a bird’s eye view of a loaf of bread.