Banners (ALT)

A collection of banners I concepted and designed for USPS, Revlon, and Volvo, and two gifs built with Photoshop frame animation for Ally Auto’s Facebook, X, and Instagram pages.

A banner has only a few seconds to catch attention and tell a story. Movement and animation are key to delivering a message and bringing a campaign to life in such a tiny time window. These banners showcase thoughtful yet atomic storytelling through a small number of focused frames.

CHALLENGE Capture the curiosity of marketers who already believe they know everything there is to know about direct mail, and that it is a strictly analogue medium.

SOLUTION Present mail in the familiar analogue and then digitized form, to prompt the audience to wonder “what could be new about mail?” followed by “how could mail be digital?” I also used the imagery on the cover of the whitepaper to which this banner leads to help keep the campaign consistent, but animated it to bring the static image to life.

The banner drove to this white paper.

CHALLENGE Present the opportunity of AI in a way that resonates with supply chain and logistics managers, but does not alarm or distract them.

SOLUTION Use graphic icons to illustrate the angles from which AI can directly help a business, and leave out extraneous details about the technology to make the content feel comfortable and clear. These icons are from the experience to which the banner drives to keep the campaign connected.

The banner drove to this experience.

This is one of the >1,500 banners in Spongecell that I designed and uploaded, which included masters and at least three accompanying resizes for each.

Creative considerations for all Volvo banners: 
— Assume each template will be animated
— Assume each banner will have two different images
— Need space for additional lines (awards / feature / offer)
—   Need space for legal hyperlink or disclaimer (feature / offer)
—   Need space for extra icons (awards logo / award image / etc.)

Social gifs: Ally had a small media-buy but wanted animated gifs for their social pages. With a budget that didn’t allow for html animation, I needed to get creative with Photoshop’s frame animation.

“Vehicle Components” - based on the directive of conveying the comprehensiveness of Ally Auto’s full-coverage auto insurance. I used an auto graphic comprised of (a fraction of) the thousands of vehicle components that Ally Auto covers with its auto insurance.

“Mountain Woes” - based on the directive of show a car struggling, when car insurance would be handy to have.

I used a steep hill graphic to dramatize the message and to add symmetry to the visual, mainly when considering Ally Auto’s Instagram page. It is important that the page have tiles that are harmonious when seen together and don’t compete with one another.

In 1912, Elizabeth Arden marched for equality and dedicated a special lipstick to all the amazing women she walked alongside. This banner was to promote investing in leadership programs, economic empowerment, political participation and ending violence against women everywhere. In the spirit of miss Arden, they donated 100% of the proceeds from the signature Reese Witherspoon signed lipstick to UN Women – a global champion of women and girls everywhere.

The banner drove to the product’s online listing.